Creative marketing leader & storyteller
Currently leading brand + customer journey strategy at Procure Impact.
I’ve always believed the best marketing starts with a story. Whether it’s a campaign, a nurture journey, or a song, I obsess over finding the right turn of phrase and visual aesthetic that makes people feel connected. Creativity is the throughline of my career — from writing and music to scaling start-up brands into national players.
Back Story
Marketing Director, Procure Impact
Current Story
I’m Director of Marketing at Procure Impact, where I elevated their storytelling, built the company’s first marketing engine, scaled revenue by 150% YoY, and increased average order size by 20%. Before that, I was a Senior Manager at Imagine Learning, where I led national brand campaigns at the largest digital curriculum provider in the United States.
Portfolio of Impact
My work sits at the intersection of creativity and strategy — building campaigns, content, and partnerships that not only tell compelling stories but also drive measurable business growth. Below are examples of how I’ve led teams and initiatives across every stage of the marketing engine: from brand campaigns to demand generation, PR to merchandising.
Brand Campaigns
I lead cross-functional teams to deliver integrated campaigns that scale awareness and growth. At Imagine Learning, I guided messaging for 20+ products during a corporate rebrand; at Procure Impact, my brand storytelling has supported a 150% YoY revenue increase.
At Procure Impact, I built five automated nurture journeys that drove 60% customer engagement and boosted order size by 20%. Previously at Imagine Learning, my multi-channel lead-gen campaigns consistently beat industry benchmarks across email, ads, and paid social.
Demand Gen & Nurtures
PR & Partnerships
I shaped the storytelling behind Procure Impact’s recognition on Fast Company’s Most Innovative Companies list, with narratives featured across blog and social channels. These efforts, supported by PR distributions, contributed to an 18% lift in unique site visitors YoY.
From corporate print portfolios to SEO-driven web refreshes, thought-leadership events, and blog strategy, I direct content that informs, inspires, and converts. At Imagine Learning, I served as editor-in-chief of the Inspiring Breakthroughs blog, elevating the brand’s voice with educators nationwide.
Creative Content
Merchandising & Customer Retention
I connect storytelling directly to the customer experience — from in-market signage to retention campaigns. At StudySync, I built campaigns that increased product adoption in classrooms nationwide; at Procure Impact, my merchandising efforts have supported stronger repeat purchasing behavior.
Teamwork
Coordinate large-scale projects with cross-functional teams. Every project is better when the individuals working on it have a voice, a defined role, and clear expectations. I look forward to every group project I’m a part of.
Artificial intelligence is transforming the way marketing teams approach our work. I’m excited to ethically embrace new AI tools while staying laser-focused on how they change what content actually engages folks. If everyone can create it, it probably won’t stand out in the market.
Future Story
About
I’m searching for a meaningful brand and worthy cause to be creative for.